.2Performant, a Romanian modern technology and associate advertising and marketing answers business, announced on Monday, September 9, at the Bucharest Stock Market, that it means to acquire the Profitshare partner systems in Romania and Bulgaria coming from Transformation Advertising And Marketing. Simultaneously, Dante International, the owner of eMAG, will definitely become a shareholder in 2Performant.On September 6, 2Performant’s Board of Directors wrapped up a preparatory arrangement to acquire the Profitshare.ro and also Profitshare.bg partner systems owned by Conversion Advertising And Marketing S.R.L. as well as Conversion Advertising EOOD.
The contract details the principles of the purchase and also is certainly not legitimately binding, conforming to the firm push presented by Economedia.The operation involves the transactions of the Profitshare business lines from Conversion Advertising S.R.L. and also Sale Marketing EOOD (as dealers) to 2Performant (as the shopper). Dante International S.A.
(a large number shareholder of Sale Advertising S.R.L.) will be part of your business transfer contract as an underwriter.” As soon as the Profitshare transaction is completed, our company will certainly grow our existing capability and transform our client profile in both Romania as well as Bulgaria. Our experts still possess a few important steps to finish, but I am self-assured that the groups associated with the purchase on both edges will certainly manage to finish all of them properly. We will certainly announce our post-acquisition programs after settling the purchase depending on to the ultimate arrangement,” said Dorin Boerescu, CEO and also Co-Founder of 2Performant System.The transaction cost is actually RON 4.3 thousand, as well as will certainly be paid out 55% in cash and forty five% in 2Performant shares by means of a funds boost..” 2Performant is a young as well as dynamic company with market values that resonate with us.
Our experts expect that, after the deal is actually settled, the Profitshare business integrated with 2Performant is going to deliver greater value to its customers,” mentioned Tudor Manea, General Manager of Dante International SA.2Performant likewise takes note that numerous actions remain to complete and also wrap up the deal, like the prosperous finalization of the as a result of diligence analysis through 2Performant.Profitshare was launched in 2012 and also presently has a portfolio of 250 associate systems (including the eMAG team) in Romania as well as Bulgaria.radu@romania-insider.com.( Picture source: the firm).