.2024 has been a volatile year for adtech funding.U.S.-focused adtech startups, once familiarized to snagging billions in financial backing every year, have increased nearly $360 thousand so far this year, placing it on course to become the industryu00e2 $ s slowest year in over a years, every Crunchbase records. That lag is due to market concentration, enhanced regulatory pressures, and also economical uncertainties.ADWEEK spoke with five VCs that remain to buy adtech firms, regardless of these problems, concerning what they are actually searching for as well as what they steer clear of. Possibly unsurprisingly, these real estate investors are actually targeting opportunities in privacy-focused innovations and industry-specific regions like connected television.